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Press appearance training

Deliver your message with clarity, confidence, and credibility in every press appearance.

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Every media appearance shapes how the world perceives your brand. 

Shannon O'Dowd helps you speak with poise and precision even when the questions are unpredictable. Learn how to maintain control of your narrative, convey authenticity, and represent your brand with authority across every platform.

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Abstract Waves

You should consider this if you: 

CEOs and founders representing their companies in the press. 

Authors, thought leaders, and spokespeople promoting launches or causes. 

Public relations professionals preparing clients for interviews. 

Corporate communications teams responsible for managing public image. 

Individuals handling sensitive or crisis PR who need to maintain confidence and composure. 

Who is this for?

If you've ever worried about being misquoted, taken off guard, or saying the "wrong thing," this training will help you master message control while staying natural and genuine.

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What You Will Get

Each session combines strategy, message development, and on-camera simulation to help you navigate the fast paced world of modern media.

Identify your key talking points and create memorable, quotable soundbites. 

Learn how to pivot back to your message when questions go off track. 

Control the narrative while keeping your tone conversational.

Adjust your delivery for print, radio, online, or live TV.

Stay calm and credible during tough or controversial moments. 

Refine body language, posture, and expressions to match your message.

Practice real world scenarios with playback and personalized feedback.

By the end of this training, you will have a toolkit of techniques to help you perform with confidence no matter who's asking the questions. 

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Schedule a 15 - Minute Call

Want to see if Press Appearance Training is right for you? Let's talk.

Book a 15-minute discovery call with Shannon O'Dowd to discuss your media goals, upcoming appearances, and how this personalized training can help you communicate with clarity and authority every time you face the press.

Trusted By Top Brands

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Entrepreneurs, Spokespeople, Executives and Influencers Love Our Techniques & Strategies

Kaeleya Rayne

Business Coach & Founder Soul Conscious Business Women

“I knew that my message needed to be crystal clear and easy to speak and share on camera. Shannon delivered big time! I shared my work, and my deeper vision and mission with her, she got it immediately… and she seemed to understand my style without any direction from me whatsoever! Her work is a true expression of her genius in action! I highly recommend her to anyone who is serious about taking their work out into the public eye with grace and professionalism, she is THE BEST.”

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Karamo Brown

"Queer Eye" & Talk Show Host

“Shannon was my first Hosting coach ever and I am soooo glad she was. She is an amazing and caring teacher. She really took the time to focus on my weaknesses and didn't stop working with me till I felt that I was a strongrer host. 

Since her class I have been booking commercial and hosting work. I thank Shannon for the tools she gave me to be a working host.” 

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Kyle Kittleson

Animal Behaviorist & TV Host

“Shannon O’Dowd is a great coach because she is also a working television host. If you want to learn from the best, Shannon is the person to go to. She not only is great for helping you improve on-camera, but also offers excellent career advice and tips to help you book jobs and appearances. Your career is an investment and Shannon provides a wonderful return.” 

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