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Media training
for executives

We help CEO's, Executives, Business Owners, and Entrepreneurs build authentic communication skills


media & communication skills training for executives

Getting your message across to the right audience and being able to switch to a different conversational style, is one of the biggest challenges for executives and business owners. A news channel versus a podcast channel is a great example.


The executive as the presenter must use straightforward and general language when communicating via a news channel. On the other hand, the same presenter can use technical terms and complex jargon in a podcast interview because the audience’s level of education is different.

Following our training, we will demonstrate the following concepts to the executive and business owner: 


  1. How to pivot their message based on the media opportunity

  2. Create the brand message with the appropriate touch points

  3. Make use of your brand message to highlight the benefits for the audience so they will pay attention to what you have to say

Why communication skills help you master your media message?

The communication skill as an executive is vital to successfully collaborate in the workplace and lead others effectively. By improving your communications skills as a leader you will help maintain a positive brand reputation and build a stronger customer relationship by the use of the right words. 

As a CEO of a company, mastering your media message is your responsibility to influence the right brand image. If you are reading this, you have probably been asked to participate in news, podcasts, or other presentation opportunities, and you are aware that your performance could have been much better. 

You’re at the right place.


Executives from small to big size companies struggle with keeping an authentic self, not because they are not authentic but because the right training has never been provided. To maintain the ideal dialogue you must master your communication skills, which is a skill you can learn through our corporate package program.

What does our media training include for ceo's, executives and entrepreneurs?

Our media training program is for any CEO, executive, business owner, or entrepreneur hoping to reach a larger audience through a multi-prompt approach such as linear television, podcasts, social media, morning shows, press appearances, speeches, or public speaking.


Our ability to communicate dictates our success in our careers.  We all want to be more natural authentic communicators…and we realize when we are not good in this area, it stops us from getting the results we want at work.  Whether it’s a sales conversation, pitch to your company, a proposal, or even simply an interview… if we are not getting the results we want, we we think it’s because we don’t possess the qualities to be a dynamic communicator. BUT…



What I’ve learned from media training hundreds of my clients for big stakes, on-camera appearances and my years of working as a host and spokesperson, is that the skills to be natural and confident in front of others is not something that you necessarily have to be born with (or naturally possess), but it IS actually something you can learn.




I lead workshops that  will show you how to:

  1. Physically prepare yourself to be present, available, and relaxed

  2. Craft and create your content in a way that you can be more impactful and connected to the people you trying to reach 

  3. Simulate what you want to achieve in your presentations, interviews, pitches, and sales conversations so you are set up for success physically and mentally... and feel confident going into those situations (because when you are confident, you are more available!) 



When you dive into these three areas of effective communication, you can actually see the changes in communication in real time…and these shifts go far beyond that great feeling of knowing you made an impact. These authentic connections LEAD TO RESULTS: promotions, powerful presentations, conversions, a more effective team, and increased revenue!


The secret is about being able to connect with people, to really share what you are doing and how you can help them. To have being REAL and YOU be what you are more committed to... instead of in your head trying to do it right.  I can’t wait to show you how!  Because I know that being an effective communicator is possible for everyone. And when we do achieve this for ourselves, we unlock the connections that will help us deliver our biggest results. 

Join our media training program to enhance your communication skills

Here's an example of our onboarding questionnaire:

  1. What is the part of your professional/expertise that is inspiring to you?

  2. In a perfect world, where would you make your on-camera appearances?

  3. What are some current things going on in the world that you may be able to weigh in on given your profession/expertise?

  4. What about your brand or business makes you unique compared to others that might be in the same industry?

  5. What are some parts about your brand, business, or industry do you feel passionately about discussing? Is there some misinformation out there that you’d like to educate your viewers on and be the voice in that space?

  6. Are you presenting goals just to enhance your own opportunities and success for clients or business? Or would you like to also expand to be more present in the media and known for your expertise on a regional or national level? 

  7. What is your current comfort level and experience with presenting either in person or on-camera?

  8. How would you rate your current performance level on a scale of 1-10?

  9. What area about presenting or performing feels the most challenging to you?

  10. What else do I need to know about you?

Join our media training program to enhance your communication skills

Interviews can be incredibly daunting as the interviewee since there is no control of what is going to be asked or direction of the conversation. Often, the interviewer sends a list of questions but we don't know if they are really going to be asked. That's why it is important to prepare as the interviewee to be able to pivot with ease depending on the question. 


The preparation starts with a strong brand message. No matter what the interviewee is asked, the answer should always pivot over to the brand message. For simplicity, we create bullet points the interviewee wants to mention no matter what the question is, to really get across the ideal message to the receiver. Having 7-10 talking points and having a strong opening brand message is really important. 

Why core messaging is key?

Customers love consistency. That’s why as the CEO, executive, or entrepreneur the main goal is for the audience to know who you are and to stick with the root values of your brand.  

Without the proper communication training, Executives from small, medium, or large size companies tend to lack clarity during a presentation or performance opportunity. With our communication training you will convey a clear message with the right usage of words to avoid confusion or disinterest. 

Practice is crucial to build a safe environment as an Executive to show your authentic self in any given presentation or performance opportunity. 

becoming an authentic communicator to succeed in all situations


Being unable to control the message, communicating incorrectly, and handling a hostile interviewer are some of the major difficulties faced during media interviews. Our media interview training will take your lack of communication skills to being your authentic self by building a comfortable environment through constant practice.

strategic communications

As a leader of a company, it is important to set specific objectives in any given presentation or performance opportunity. For better strategic communication you need to identify your audience, develop the message, and manage the right message through different channels


The biggest obstacles to on-camera presentations are nerves and nonverbal communication. In our program, we'll show you how to get rid of any unnecessary linguistic and expressive tics.


During investor meetings, the presenter usually struggles with creating a clear and compelling message that aligns with the investor’s expectations and interests. We will help you craft a better message to attract the ideal investor.  

What will you learn in our workshops?

general group training

  • Mindset preparation

  • Nervousness relief techniques

  • Proper breathing and vocal techniques

  • Hand placement & gestures

  • Energy & inflection with eyes, face, and voice

  • Tone & cadence appropriate to the objective 

  • Removing verbal tics as filler in between points

volunteer 1-on-1 participants

  • Brand messaging/Elevator Pitch

  • Co-Creation of key talking points and sound bites

  • General Presence (eye-line, postures, chin levels, etc.)

  • Navigating difficult questions

  • Energy, inflection, and personality


brands & companies shannon has work with

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