WHAT OUR CLIENTS ARE SAYING
“Shannon brought her expertise in performance, staging, multimedia, and teleprompter to create a thorough yet approachable program for 12 presenters with varying levels of experience. She is professional, accessible, and is a whiz at elevating performances—our client was thrilled with her and we can't wait to tap her for another project.”
-Nasya Kamrat, Faculty NY
Holland America Training
WHAT OUR CLIENTS ARE SAYING
"My manager and team are so happy and think I did so well! I personally feel like based on training and hearing you model things for me, I truly can't imagine if I never came to work with you.Truly, you are so kind, and I appreciate you. Referring you to everyone I know!!"
- Taylor Stukes, Meta
WHAT OUR CLIENTS ARE SAYING
“Shannon brings a wealth of experience to her on-camera training, turning any amateur into a professional presenter with supportive and creative direction. Her energy was always upbeat and enthusiastic. She was insightful and clear in her instruction, and I always felt that I’d learned a career’s worth of information in just one short session. You won’t find a better teacher for on-camera presenting.”
- James Danckert, TEDTalks
WHAT OUR CLIENTS ARE SAYING
'If you want to be on camera, working with Shannon is one of the best investments you can make. Within days of finishing my classes with her, I started to receive call backs for hosting gigs and eventually landed a full-time job, where I'll be producing and hosting videos for a major news/entertainment company. I highly recommend!!"
- Lea Zora, Buzzfeed
WHAT OUR CLIENTS ARE SAYING
"Shannon was my first Hosting coach ever and I am so glad she was. She is an amazing and caring teacher. She really took the time to focus on my weaknesses and didn't stop working with me till I felt that I was a stronger host. I thank Shannon for the tools she gave me to be a working host."
- Karamo Brown, Queer Eye for the Straight Guy & Host
WHAT OUR CLIENTS ARE SAYING
“Shannon worked with me, the director, and our on-air talent to help take our videos to the next level. She gave us tips and ideas for every step of the way, from preparing the scripts that get the best results to exercises we could do while filming to keep energy levels high. The direction she gave was easy to apply moving forward, way beyond our sessions with Shannon.”
-Merritt Watts, William Sonoma
WHAT OUR CLIENTS ARE SAYING
"Shannon is an extraordinarily gifted media coach, who I have personally witnessed perform miracles. She is WONDERFUL to work with and I've used her for years!"
-Stephanie Saunders
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How to pivot their message based on the media opportunity
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Create the brand message with the appropriate touch points
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Make use of your brand message to highlight the benefits for the audience so they will pay attention to what you have to say
Getting your message across to the right audience and being able to switch to a different conversational style, is one of the biggest challenges for executives and business owners. A news channel versus a podcast channel is a great example.
The executive as the presenter must use straightforward and general language when communicating via a news channel. On the other hand, the same presenter can use technical terms and complex jargon in a podcast interview because the audience’s level of education is different.
Following our training, we will demonstrate the following concepts to the executive and business owner:
About Shannon
When leaders, organizations, experts, and influencers need to polish their presence for high stakes conversations, they call Shannon O’Dowd.
Shannon’s clients have appeared on the Today Show, Entertainment Tonight, the Doctors, HGTV, Hallmark, QVC, Buzzfeed, and major market morning shows. From becoming confident on camera to being captivating in the boardroom, Shannon’s clients gain the skills to shine when the stakes are at the highest.
Her approach focuses on helping her clients be their most authentic self so they can connect, impact, and influence their audiences.
Through her workshops and private coaching retainers, Shannon guides her clients’ performance technique, messaging, body language, eye-line, nervousness, and presentation design.
Join our media training program to enhance your communication skills
Interviews can be incredibly daunting as the interviewee since there is no control of what is going to be asked or direction of the conversation. Often, the interviewer sends a list of questions but we don’t know if they are really going to be asked. That’s why it is important to prepare as the interviewee to be able to pivot with ease depending on the question.
What does our Media Training Include?
Our media training program is for any C-suite executive,
business owner, brandor entrepreneur hoping to reach a larger audience
through a multi-prompt approach such as:
TV APPEARANCES
MORNING SHOWS
PODCASTS
SOCIAL MEDIA
PANEL HOSTING
PRESS APPEARANCES
KEYNOTES
PUBLIC SPEAKING
Why core messaging is key?
Customers love consistency. That’s why as the CEO, executive, or entrepreneur the main goal is for the audience to know who you are and to stick with the root values of your brand.
Without the proper communication training, Executives from small, medium, or large size companies tend to lack clarity during a presentation or performance opportunity. With our communication training you will convey a clear message with the right usage of words to avoid confusion or disinterest.
Practice is crucial to build a safe environment as an Executive to show your authentic self in any given presentation or performance opportunity.
Why communication skills help you master your media message?
The communication skill as an executive is vital to successfully collaborate in the workplace and lead others effectively. By improving your communications skills as a leader you will help maintain a positive brand reputation and build a stronger customer relationship by the use of the right words.
As a CEO of a company, mastering your media message is your responsibility to influence the right brand image. If you are reading this, you have probably been asked to participate in news, podcasts, or other presentation opportunities, and you are aware that your performance could have been much better.
You’re at the right place.
Executives from small to big size companies struggle with keeping an authentic self, not because they are not authentic but because the right training has never been provided. To maintain the ideal dialogue you must master your communication skills, which is a skill you can learn through our corporate package program.
ON-CAMERA PRESENTATION
The biggest obstacles to on-camera presentations are nerves and nonverbal communication. In our program, we’ll show you how to get rid of any unnecessary linguistic and expressive tics.
INVESTOR MEETINGS
During investor meetings, the presenter usually struggles with creating a clear and compelling message that aligns with the investor’s expectations and interests. We will help you craft a better message to attract the ideal investor.
MEDIA INTERVIEWS
Being unable to control the message, communicating incorrectly, and handling a hostile interviewer are some of the major difficulties faced during media interviews. Our media interview training will take your lack of communication skills to being your authentic self by building a comfortable environment through constant practice.
STRATEGIC COMMUNICATIONS
As a leader of a company, it is important to set specific objectives in any given presentation or performance opportunity. For better strategic communication you need to identify your audience, develop the message, and manage the right message through different channels.