Media Training 101 Tip #2: Being an Expert Will Grow Your Business
A lot of my clients when they first start working with me, simply say that they really want to be on TV and talk about their expertise. What they don't always realize, is that being on TV for your expertise and being a media expert also grows your business. If you're a lawyer, imagine how much free advertising you're getting by just being on the local news stations and talking about a court case or somebody’s arrest; you're going to see a huge increase in your business, people are going to want to work with you.
So, not only are you getting on camera opportunities, but you’re also going to see a huge growth in your business. You're out there, people are seeing you, they can look you up on Twitter and social media because you've done that and they're going to access you. You're going to be that much more viable and exciting to work with.
So, when you do media appearances, not only are you getting more opportunities on camera but you're also going to see a growth in your bottom line with your business.